Quick answer
The report shows what happened. It does not explain every cause.
Open the Local Services Ads lead inbox, choose the menu at the top, and select Reports. Then review charged leads, spend, lead type, booked leads, lead credits, and filters before deciding whether the issue is budget, lead quality, response, or account health.
What this covers
- Find the reportOpen your Local Services Ads inbox, use the top menu, and choose Reports.
- Read the numbersReview charged leads, lead type, total lead spend, lead credits, bookings, and date filters.
- Decide what to check nextUse the report to guide the next review across budget, lead quality, calls, messages, and account health.
What to review before acting
Your Local Services Ads report is the first place to check when leads, spend, credits, or booked outcomes do not match what the team expected.
Treat the report as an operating review, not just a dashboard export. It shows what happened in Google. The next step is deciding whether the movement came from budget, lead type, response, lead quality, service area, or account status.
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PrimeLSA has helped generate thousands of Local Services Ads calls for client accounts.
Transparent account communication
Clear communication and account review help teams understand what changed before they act.
Advantage review path
Readers can move from public education into account-specific review through Advantage.
How to view your Local Services Ads report
To view your Google Local Services Ads report, open the Local Services Ads inbox, click the menu at the top, and select Reports.
Before you read the numbers, confirm you are looking at the correct business, service category, and date range. Many reporting mistakes start with the wrong account or a period that does not match the business question.
| Step | Action | What to confirm |
|---|---|---|
| 1 | Sign in to the Local Services Ads inbox. | You are using the correct Google account and business profile. |
| 2 | Open the menu at the top. | You are in the Local Services Ads experience, not a standard Google Ads campaign view. |
| 3 | Click Reports. | The reporting dashboard loads for the selected business. |
| 4 | Set the report period. | The date range matches the week, month, or comparison window you want to review. |
| 5 | Review charged leads, spend, credits, and lead type. | The next action is based on evidence, not a single headline number. |
What the native LSA report shows
The native report is useful because it brings lead and spend context into one place. Start with the Google numbers before you use any outside dashboard or spreadsheet.
| Report area | What to look at | Why it matters |
|---|---|---|
| Charged leads | Leads Google counted as chargeable in the selected period. | This is the base count for spend and cost-per-lead review. |
| Category versus direct business search | Whether leads came through category discovery or direct business searches. | This helps separate broader market discovery from brand-aware demand. |
| Call, message, and booking breakdown | Lead type mix by call, message, and booking where available. | A shift in lead type can change response workload and booking rate. |
| Total amount charged | The total amount charged for the selected reporting period. | This should be reconciled against budget pace and billing context. |
| Total lead spend | Spend filters and breakdowns by lead category where available. | This helps identify which lead groups are driving cost movement. |
| Filterable lead list | Individual leads in the selected period. | Use this to review real lead quality, response, and follow-up. |
| Lead credits | Credits applied in the selected period. | Credits change the real cost picture after low-quality or invalid lead review. |
| Marked booked details | Bookings marked inside the account where the feature is available. | Booked outcomes are closer to business value than raw lead count. |
What the report does not explain by itself
The report gives you the numbers. It does not always explain the operating cause behind those numbers.
| Native report item | What it tells you | What it does not tell you | Next review |
|---|---|---|---|
| Charged leads | How many leads were charged. | Whether those leads were qualified, answered, or booked. | Open the lead list and review call or message details. |
| Total spend | How much Google charged in the period. | Whether spend created useful opportunities. | Compare CPL, qualified CPL, and booked-job cost. |
| Lead type | Whether leads came by call, message, or booking. | Whether the team handled each lead type well. | Review missed calls, reply timing, and follow-up. |
| Lead credits | Credits applied for the period. | Whether weak leads are still affecting workflow and real CPL. | Track credited, charged, and poor-fit leads separately. |
| Date range totals | What happened in a selected window. | Whether the change came from seasonality, market demand, or account health. | Compare previous periods and recent account changes. |
LSA report reading checklist
Use this checklist before you change budget, bid mode, service categories, or intake staffing.
- Confirm the date range and compare it with the previous matching period.
- Separate charged leads from credited leads.
- Break down calls, messages, and bookings where available.
- Review the individual lead list, not only the summary totals.
- Flag missed calls, slow message replies, bad-fit leads, and unbooked qualified leads.
- Compare spend pace against average weekly budget and monthly max.
- Check account alerts, billing status, service area, categories, hours, and verification status.
- Document the next review action before making account edits.
Metric-to-action matrix
This matrix turns report movement into practical next checks.
| Report signal | What it may mean | What to check next |
|---|---|---|
| Leads dropped | Visibility, demand, budget, account status, or lead type may have changed. | Budget spent, account alerts, service area, hours, reviews, missed calls, and messages. |
| Spend rose but bookings did not | The account may be getting more leads without better lead quality or handling. | Lead list, call outcomes, message timing, qualification, and booked-job notes. |
| CPL increased | Lead prices, lead mix, competition, or conversion quality may have shifted. | CPL by lead type, credits, bid mode, budget pace, and poor-fit lead rate. |
| Message leads increased | Customers may be choosing async contact instead of calls. | Reply speed, auto-reply coverage, human handoff, and booked outcome. |
| Call leads increased but booked jobs stayed flat | Phone handling or caller fit may be the issue. | Missed calls, callback time, call quality, service fit, and quote follow-up. |
| Credits increased | Low-quality or invalid lead patterns may be showing up. | Credited lead reasons, service area fit, category match, and lead feedback process. |
| Budget spent early | Lead volume or price moved faster than planned. | Average weekly budget, monthly max, lead target, bid mode, and high-cost lead groups. |
Weekly LSA report template for agencies and operators
For agencies, franchises, and multi-location operators, a weekly report should make the next decision clear. Do not send a pile of numbers without a short operating note.
| Weekly section | Include | Decision it supports |
|---|---|---|
| Summary | Leads, spend, CPL, credits, bookings, and one sentence on what changed. | Whether the account needs review this week. |
| Lead mix | Calls, messages, and bookings where available. | Whether staffing or response process changed. |
| Lead quality | Poor-fit, credited, and qualified leads from the lead list. | Whether the account is buying useful conversations. |
| Response | Missed calls, returned calls, message response, and follow-up notes. | Whether intake is protecting the paid leads. |
| Budget | Weekly budget, monthly max, spend pace, and budget spent context. | Whether budget is constraining or wasteful. |
| Next action | One to three specific checks or changes to review. | What the owner, manager, or agency should do next. |
Troubleshooting flow when report numbers look wrong
If the report looks wrong, slow down before changing several settings at once.
| Symptom | First check | Second check | Escalation path |
|---|---|---|---|
| No reports visible | Correct Google account and business selection. | LSA inbox access and permissions. | Ask the account owner or manager to confirm access. |
| Lead count looks too low | Date range and filters. | Lead type filters and credited leads. | Compare with the lead inbox and previous period. |
| Spend does not match expectations | Total amount charged and lead credits. | Billing menu and Google Ads billing context. | Reconcile against invoice and selected reporting period. |
| Bookings look incomplete | Whether booked details are being marked consistently. | Country and account eligibility for booking features. | Use an internal booking log for comparison. |
| Agency cannot consolidate reports | Per-account access. | Manager account structure. | Standardize the client reporting process and confirm each account is visible. |
Access and visibility checklist
Report visibility usually comes down to account access, account selection, or the path used to open reporting.
| Check | Why it matters |
|---|---|
| Correct Google account | The wrong login can show a different business or no LSA account. |
| Correct business selected | Multi-location and agency users can read the wrong account by accident. |
| LSA inbox path | The report path starts in the Local Services Ads inbox, not a standard search campaign report. |
| User permissions | Users may see fewer controls if they do not have the right account access. |
| Partner or affiliate setup | Some accounts managed through partners may expose a different path or limited controls. |
| Consistent report process | Multi-account operators need a repeatable process for account selection, date ranges, lead types, credits, and booked outcome notes. |
How Advantage fits after the native report
The native Google report should remain the source for Google-reported lead and spend data. Advantage by PrimeLSA fits after that, when the team needs to connect the numbers to a practical account-review workflow.
If call leads look weak, review Google LSA call analysis. If message leads are slow to convert, review Google LSA auto reply. If lead quality or credits changed, review Google LSA lead feedback.
When the report shows a sharper movement, compare it with problem guides such as LSA leads suddenly stopped and LSA cost per lead increased. Advantage helps organize the review, but it does not change budgets, disputes, messages, reports, or account settings for you.
Final takeaways
Start in the Local Services Ads inbox, open Reports, and choose the right date range. Read charged leads, spend, lead type, credits, and booked outcomes before making account changes.
Then review the operating layer: calls, messages, lead quality, budget pace, service area, category fit, and account health. The report tells you what happened. The review decides what to do next.
Editorial note
Written by Arthur Z and last updated June 18, 2026. PrimeLSA keeps public guidance practical, Google Local Services Ads-specific, and connected to real account review.