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LSA Active but Not Showing?

When Google Local Services Ads are marked active but don’t appear in search, the cause is rarely obvious — and often not explained in the dashboard.

What usually didn’t prevent your ad from showing

  • Daily budget changes

  • Manual bid adjustments

  • Recently pausing or re-enabling ads

  • Obvious account setup errors

Many advertisers assume these factors are responsible — but in most cases, the explanation isn’t visible in the UI.

LSA visibility isn’t guaranteed — even when ads are active

Local Services Ads visibility depends on whether your business is eligible to appear at a given moment. An account can remain active while visibility shifts or disappears.

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The challenge is that Google doesn’t clearly show when or why those changes occur.

How visibility issues are actually diagnosed

Diagnosing an “active but not showing” issue requires reviewing historical context — not just current account status. That includes identifying when visibility changed and correlating it with account-level signals that aren’t obvious in the dashboard.

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This is why many advertisers struggle to explain visibility loss on their own.

How Advantage helps clarify visibility gaps

LSA Advantage highlights changes in visibility and performance context so you can understand what shifted — without guessing or making blind adjustments.

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You stay in control. The platform provides context, not commands.

Related LSA issues

LSA Impressions Dropped

  • Fewer impressions without any budget changes

  • Lead volume declined unexpectedly

  • No clear alerts or explanations in the LSA dashboard

The dashboard doesn’t explain what changed or why.

Understand why this happens  →

LSA Leads Suddenly Stopped

  • Lead volume abruptly dropped to near zero

  • Ads still appear active in the account

  • No obvious errors or warnings shown

The cause isn’t visible from standard reporting.

Understand why this happens  →

LSA Active but Not Showing

  • Account marked as “Active” but ads don’t appear

  • Target locations selected, but no visibility

  • No actionable feedback provided by Google

This issue often has no clear explanation in the UI.

Understand why this happens →

⚠️ Common signs your LSA isn’t showing

  • LSA account shows as Active

  • Ads don’t appear in search results

  • Target locations and services are selected

  • No errors or warnings shown in the dashboard

  • No causes

  • No metrics

  • No advice

Why “active but not showing” is hard to explain

Google Local Services Ads don’t clearly explain when or why ads appear in search. Advertisers may see an account marked active — but no visibility — without alerts, errors, or guidance.

Multiple internal systems influence when ads are eligible to show, and those signals aren’t fully surfaced in standard reporting.

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