Google Local Services Ads (LSAs) are a powerful tool for service-based businesses aiming to connect with local customers.
These ads appear prominently at the top of Google Search results, enhancing visibility and credibility.
As of November 2024, LSAs support over 70 business types across various categories. Here's a breakdown of the primary industry categories and examples of eligible services within each:
Home Services
Appliance Repair
Carpentry
Carpet Cleaning
Electrical Services
Fencing
Flooring
Garage Door Services
General Contracting
Handyman Services
Home Inspection
Home Security
HVAC (Heating, Ventilation, and Air Conditioning)
Landscaping
Lawn Care
Locksmith Services
Painting
Pest Control
Pool Cleaning
Siding
Snow Removal
Tree Services
Water Damage Restoration
Window Cleaning
Window Repair
Business Services
Bankruptcy Law
Business Law
Contract Law
Criminal Law
Disability Law
DUI Law
Estate Law
Family Law
Financial Planning
Immigration Law
Intellectual Property Law
Labor Law
Litigation
Malpractice Law
Personal Injury Law
Real Estate Law
Real Estate Services
Tax Law
Tax Services
Traffic Law
Health Services
Acupuncture
Chiropractic
Dentistry
Dermatology
Dietitian Services
Ophthalmology
Optometry
Orthodontics
Physical Therapy
Podiatry
Primary Care
Learning Services
Beauty Schools
Dance Instruction
Driving Instruction
Language Instruction
Massage Schools
Preschools
Tutoring
Care Services
Animal Shelters/Rescues
Child Care Centers
Funeral Homes
Pet Adoption
Pet Boarding
Pet Grooming
Pet Training
Veterinary Services
Wellness Services
First Aid Training
Personal Training
Weight Loss Centers
Yoga Studios
Beauty Services
Barber Shops
Hair Removal Services
Hair Salons
Nail Salons
Piercing Studios
Automotive Services
Auto Body Shops
Auto Repair Shops
Car Wash and Detailing
Tire Shops
Towing Services
3 Key Benefits of Using Local Services Ads
Enhanced Visibility: LSAs appear at the top of Google Search results, increasing the likelihood of attracting potential customers.
Pay-Per-Lead Model: Businesses are charged only when a customer contacts them through the ad, ensuring cost-effective advertising.
Trust Badges: Businesses can earn badges like "Google Guaranteed" or "Google Screened," building trust with potential customers.
Important Considerations
Regional Availability: The availability of LSAs for specific industries can vary by region. It's advisable to check Google's Local Services Ads platform or consult with a Google Ads representative to confirm eligibility for your specific business type and location.
For businesses looking to determine their eligibility for LSAs, the Google LSA Compliance Lookup Tool can provide valuable insights. Additionally, to estimate potential advertising expenses, the Google Local Services Ads Cost Calculator is a useful resource.
By leveraging LSAs, service-based businesses can effectively reach local customers, enhance their online presence, and build trust through verified badges.
Frequently Asked Questions (FAQs)
How do I know if my business is eligible for Local Services Ads?
Eligibility depends on your industry and location. Google provides a list of eligible services and regions on their Local Services Ads page.
What is the cost structure for Local Services Ads?
LSAs operate on a pay-per-lead basis, meaning you're charged only when a customer contacts you through the ad. The cost per lead varies based on factors like industry, location, and competition.
How can I improve my ranking in Local Services Ads?
Your ranking is influenced by factors such as responsiveness to customer inquiries, number and quality of reviews, proximity to the searcher, and business hours. Maintaining a high level of customer service and encouraging satisfied customers to leave positive reviews can enhance your ranking.
What is the difference between 'Google Guaranteed' and 'Google Screened' badges?
The "Google Guaranteed" badge is awarded to businesses that pass Google's screening and qualification process, offering customers a money-back guarantee if they're dissatisfied with the service. The "Google Screened" badge is given to professional service providers (like lawyers and financial planners) who have undergone background checks and license verification.
Detailed Comparison: Google Screened vs. Google Guaranteed
Feature | Google Screened | Google Guaranteed |
Industry Focus | Professional Services | Home Services |
Financial Guarantee | None | Up to $2,000 in select countries |
Business Location Verification | Not Always Required | Required |
License & Background Checks | Required | Required |
Appears in Google Assistant | No | Yes |
Additional Guidelines | No | Yes |
Industries Eligible for Google Screened and Google Guaranteed
Google Screened | Google Guaranteed |
Acupuncture | Appliance Repair |
Animal Rescue | Carpentry |
Auto Glass | Carpet & Upholstery Cleaning |
Beauty School | Countertop Services |
Child Care Services | Electrical |
Dance Instruction | Fencing |
Driving Instruction | Flooring |
Financial Planning | Foundations |
First Aid Training | Garage Door |
Funeral Services | General Contracting |
Language Instruction | Handyman |
Lawyer | Home Inspection |
Massage School | Home Security |
Personal Trainer | Home Theater |
Pet Adoption | House Cleaning |
Pet Boarding | HVAC |
Pet Grooming | Junk Removal |
Pet Training | Landscaping |
Preschool | Lawn Care |
Real Estate | Locksmith |
Tax Specialist | Moving |
Tutoring | Pest Control |
Veterinarian | Plumbing |
Weight Loss | Pool Cleaning |
Yoga Studio | Pool Contractor |
Roofing | |
Sewage System Services | |
Siding | |
Snow Removal | |
Tree Services | |
Water Damage | |
Window Cleaning | |
Window Repair |
Must Read: Google Screened vs Google Guaranteed
How do I handle disputes over invalid leads?
If you receive a lead that you believe is invalid (e.g., spam or unrelated services), you can dispute the charge through your Local Services Ads dashboard. Google reviews these disputes and may issue a credit if the lead is deemed invalid.
Comentários