PrimeLSA

LSA reporting in Advantage

Google Local Services Ads Reporting Tool

Create client-ready Google LSA reports without copying figures and notes into spreadsheets. Put the reporting period, charged leads, spend, calls, messages, account notes, and next follow-up in one weekly summary.

Google provides the native LSA charge and lead records. Advantage uses read-only access to organize the weekly report.

Connected LSA account
PrimeLSA mark

Weekly LSA summary

Connected account

Selected period

Charged leads

••

Spend

$•••

Cost per lead

$••

Contact mix

Calls••

Messages••

Bookings••

Account review

What the team should review before the next client update

Answered and missed-call activity

Reply coverage and lead-quality notes

Next follow-up

Open the supporting account review

→

The reporting job

Give every LSA report a clear job

A useful Google Local Services Ads report tells the reader what happened during the reporting period, what the leads cost, how prospects contacted the business, and what deserves follow-up.

Advantage keeps the client report focused on the figures and follow-up the reader needs. Detailed account fields remain in Google and the relevant Advantage review.

Read the guide to Google's native LSA report
  1. 01How many charged leads came in?
  2. 02How much did the account spend?
  3. 03What was the cost per charged lead?
  4. 04Did prospects call, message, or book?
  5. 05What do the response and lead-quality notes show?
  6. 06What should the team discuss next?

Reporting boundaries

Know which report answers which question

Use Google's native report for source records, Advantage for weekly LSA summaries, and a general platform for cross-channel reporting. Keep the source record separate from the client update.

Comparison of Google native LSA reports, Advantage LSA reporting, and general marketing reports
01Google native LSA reportBest use:Check Google's account record for the selected periodTypical content:Charged leads, lead types, charges, spend, lead records, and disputed lead creditsBoundary:Native record in Google's LSA reporting interface
02Advantage LSA reportingBest use:Review and communicate LSA account performanceTypical content:Lead and spend summary, contact mix, selected account notes, and the next follow-upBoundary:LSA-specific client communication and account review
03General marketing reporting platformBest use:Combine several marketing channels in one reportTypical content:Search ads, analytics, social, SEO, and other channel metricsBoundary:Broad cross-channel view rather than a dedicated LSA review

Advantage labels source-backed figures and calculated values. Google remains the source for native lead and charge records. The report identifies likely explanations as PrimeLSA analysis.

Full product overview

Report anatomy

Put the reporting period and core LSA numbers first

The account, date range, charged leads, and spend should be easy to find. Select each part to see what belongs in a focused weekly report.

Put the answer before the explanation.

AccountPeriodCharged leadsSpendCost per lead

Start with the account, date range, charged leads, spend, and cost per charged lead.

Advantage keeps field labels, comparison periods, update times, and missing-value states consistent with the connected report.

Weekly reporting workflow

Build each client update from the account record

Follow five steps each week. Keep the client summary short and open the supporting review only when the client needs more detail.

Client and period

One checkpoint at a time

01 / 05

Select

Choose the client account and the dates the report will cover.

Delivery method, recipients, approval steps, and report format depend on the enabled reporting setup.

Supporting review

Explain more than the lead total

A total does not show whether calls were answered, whether inquiries fit the business, or whether a message waited for a reply. The report can summarize the issue while the detailed work stays in the correct Advantage module.

01

Calls and booking intent

Review missed calls, booking intent, lead fit, and intake patterns. Keep the client summary limited to the selected reporting period.

Open call review

02

Message response

Check response coverage and team handoffs. The client report can name the response issue and link to the relevant message review.

Open message workflow

03

Lead quality and credits

Review lead ratings, evidence, feedback status, and credit outcomes. Keep the report tied to the account record.

Open lead feedback

Reader views

Keep the report useful for the person reading it

Agency teams, business owners, and client-facing staff use the same figures differently. Select a reader to see which details belong in the weekly summary.

REPORT VIEW

Prepare a clear account update

Keep each authorized client's report separate, prepare a consistent weekly update, and use the summary to open the client conversation.

01

Client and date range

02

Lead or spend change

03

Next client follow-up

Google supplies the native record. Advantage provides the weekly summary and links to the relevant account review.

See LSA software for agencies

Example Agency

Client reporting view

Agency presentation

Present LSA reports under your agency's brand

Agencies using a supported white-label setup can present reports through their branded client view and communications. Available branding and delivery options depend on the enabled agency setup.

Review white-label LSA software

Review the complete branded client experience and partner setup.

Read-only account review

Report on the account without taking control away

Advantage uses authorized read-only access for account analysis. It does not change budgets, campaign settings, disputes, messages, profile details, or other account settings on its own.

Review security and account access

01

Google

Provides the native lead, charge, spend, and credit records for the selected period.

02

Advantage

Organizes supported account figures, notes, and the next follow-up into the reporting view.

03

The user

Reviews the report and decides which recommendation becomes an account action.

Reporting demo

See a weekly LSA summary in the product demo

The demo uses a privacy-safe account and defined date range. It starts with the Google record, shows the weekly summary, and opens the relevant Advantage review when the client needs more detail.

The client report stays short. Calls, replies, and lead feedback remain in their dedicated Advantage reviews.

WEEKLY LSA REPORTING

Source account → weekly summary → supporting review

01

SOURCE ACCOUNT

Start with the account record

Google remains the source for the selected period, native lead records, charges, and credits.

01

Selected period

02

Lead records

03

Charges and credits

02

WEEKLY SUMMARY

Turn the record into a short update

Bring the result, the way prospects contacted the business, and the next discussion into one reading order.

Result

Contact mix

Account note

Next follow-up

03

SUPPORTING REVIEW

Open the detail only when it helps

Calls, replies, and lead feedback stay in their deeper reviews instead of crowding the client summary.

Call review

Answered, missed, and booking activity

Reply review

Message coverage for the selected period

Lead feedback

Relevant quality notes and account follow-up

One selected reporting period

The summary stays brief; the supporting product review remains available when the account team needs the detail behind it.

PrimeLSA company rating

4.8/5

336 verified Google reviews

Compare the reporting view with the client update your team prepares today.

LSA reporting FAQ

Questions about Google LSA reporting software

Source data, weekly summaries, client access, branding, and user control.

A Google Local Services Ads reporting tool organizes LSA account figures into a report for clients, owners, or account teams. Advantage includes the reporting period, lead and spend totals, call and message detail, response and lead-quality notes, and the next follow-up in one weekly report.

Google's native report is the source for charged leads, lead types, charges, spend, lead records, and disputed lead credits. Advantage uses source-backed figures and adds a concise client summary, relevant account notes, and the next follow-up.

An Advantage report can include the client account, reporting period, charged leads, spend, cost per charged lead, call and message mix, supported response or lead-quality notes, account status, and the next follow-up. Available fields depend on the connected account and enabled reporting setup.

Yes. Advantage can summarize supported call, response, and lead-quality detail for the selected period. Detailed call analysis, message workflows, and lead feedback remain in their dedicated product areas.

Agencies using a supported white-label setup can present LSA reporting through their branded client view and communications. Available branding and delivery options depend on the enabled agency setup.

Yes. Advantage supports weekly LSA updates with the reporting period, lead and spend summary, relevant account notes, and next follow-up. The schedule, recipients, approval steps, and report format depend on the enabled reporting setup.

Authorized clients can access the reporting view included in the agency or account setup. Available views and delivery methods depend on the user's role, enabled tools, and client-access settings.

No. Advantage uses read-only access for account analysis. It does not change budgets, campaign settings, disputes, messages, profile details, or other account settings on its own. Users decide whether to act on a recommendation.

Reporting walkthrough

See how Advantage reports on an LSA account

Bring one reporting process your team uses today. The PrimeLSA team can show the weekly summary, the account notes behind it, the client view, and the relevant Advantage review.

Ask the team to focus the demo on agency client reporting, owner reporting, branded weekly updates, or the delivery method your team needs to confirm.